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Mango Masala Bakes
Mango Masala Bakes are a uniquely sophisticated cookie experience, blending the sweet tropical notes of ripe mango with the warm complexity of cardamom and a bold twist of roasted garlic. Expertly baked for a crisp exterior and a tender, melt-in-your-mouth center, these cookies offer a layered sensory journey: a subtle garlicky undertone that enhances the sweetness of mango, rounded out by the aromatic spice of cardamom. Every bite is balanced, intriguing, and deeply satisfying, crafted with Fair Trade ingredients for conscious indulgence. Perfect for pairing with afternoon tea, coffee, or as an adventurous snack for those seeking flavors that break the ordinary.
Mango Masala Bakes are crafted specifically for Gen X consumers, who appreciate nostalgic flavors elevated with a modern, global twist. This demographic values authenticity, ethical sourcing, and culinary adventure, making the Fair Trade certification a powerful purchase driver. The sophisticated flavor profile—layering familiar (mango) with unexpected (garlic and cardamom)—caters to Gen X’s openness to new taste experiences and love for innovative food pairings. The product also appeals to their desire for quality, transparency, and products that make snacking feel special, not childish.
The cookies are packaged in a standard, industry-accepted rectangular cookie box made of recyclable, sturdy cardboard with a clear, symmetrical front window to showcase the baked goods inside. The closure is a classic tuck-top, ensuring freshness and reusability. The visual identity features bold, harmonious hues: deep mango orange, soft golden yellow, and elegant teal, accented with subtle cardamom pod and mango illustrations for a grown-up, globally-inspired vibe. Minimalist typography highlights the product name and Fair Trade certification badge without clutter. The box is clean and shelf-ready, with an upscale, professional look that signals quality and stands out to Gen X on crowded shelves.